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Google’s Phase-Out of Third-Party Cookies Has Begun

Brid.tv

But what novelties does this gradual process bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies ? Table of Contents [ hide ] The Post-Cookie Era Starts!

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Google third-party Cookie Be Gone! What You Need to Know About Google's Privacy Updates

Lemonads

In February 2020, Google announced a series of changes to create a safer environment for consumers and the industry as a whole, including the elimination of third-party cookies from Chrome. At lemonads, we work closely with a variety of advertisers and publishers, so we understand the magnitude of the impact this change will have.

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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

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