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Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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How Publishers Can Make More Money With AdTech

Clearcode

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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Uncovering and Addressing Fallacies in Ad Campaigns

Smart-Hub

For instance, a company released an extremely successful educational app a couple of years ago. With their help, you can validate the quality of ads and make sure that they do not look or sound misleading. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Charting The Evolution of Digital Advertising identity: Q&A With ID5’s Davide Rosamilia

InMobi

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. There is not much education required as they understand the issue. Publishers are ultimately the gatekeepers of user data.

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The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

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Modern Programmatic Monetization Strategies

Adtelligent

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic monetization strategies.