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How Publishers Can Make More Money With AdTech

Clearcode

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Modern Programmatic Monetization Strategies

Adtelligent

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Simple interface.

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Find out how much ad networks are bidding in real time

Monetize More

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. An ad impression refers to the moment when an ad is displayed to a user.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other.