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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. hovering, expanding).

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Airnow Media. Vibrant Media.

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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Your ad operations team would manually set up and monitor campaigns.

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