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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

Could 2024 see the same rate of growth in CTV ad spending? It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. For many inventory suppliers, CTV ad opportunities were primarily available via direct channels.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. TikTok has a minimum ad spend of $500. To reach 100,000 ad views, this would cost $1,000. for mobile ads.