Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data
Smart-Hub
DECEMBER 8, 2023
Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.
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