Digiday+ Research: A guide to the top 10 ID alternatives for publishers
Digiday
JUNE 8, 2022
On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID.
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