What is identity resolution and how are platforms adapting to privacy changes?
Martech
SEPTEMBER 28, 2021
For example, a pure online organization may rarely use postal addresses and is likely to have lower-quality address data than an organization that relies on fulfillment to a physical shipping address. Marketers with customers in the European Union have had to comply with GDPR since May 2018. and ad tech (DSPs, SSPs, ad exchanges, etc.)
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