Ad Exchange Demand Side Platform First-Party Cookies Header Bidding 
Monetize More
NOVEMBER 15, 2022
This ID is then encrypted and transformed into a token before going to ad exchanges, SSPs, DSPs, etc before the ad display. works: When a user visits a publisher’s website, CTV, or mobile app for the first time, they are asked to consent to the publisher using their personally identifiable information (PII).
Digiday
JUNE 8, 2022
On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID.
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