Ad Exchange CPM Fill rate GDPR 
Automatad Inc.
NOVEMBER 23, 2023
Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc. Integration with ad exchanges: SSPs integrate with ad exchanges to access a broader pool of advertisers, increasing competition and demand for ad inventory.
Ad Ops Hero
JANUARY 25, 2021
RTB demand helps the publishers to optimize their floor prices according to the demand and this information can be analyzed using various granular reporting options in the Supply Side Platform (SSP) connected to Ad Exchanges. However, in some cases, publishers may serve the house ads that may not generate the revenue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brid.tv
DECEMBER 21, 2022
The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. .
Brid.tv
AUGUST 23, 2022
Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. Yahoo Ad Tech (Formerly Verizon Media).
Brid.tv
JUNE 26, 2023
What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.
Expert insights. Personalized for you.
40 
Let's personalize your content