Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
AdWords functions on a CPC model. Accessibility : While DSPs are difficult to use for most companies because of the high monthly minimums, AdWords is relatively easier because of the ease of use and the CPC (cost per click) model. The core principle is to drive up prices of ad impressions by inviting a large number of bidders.
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