Unified Id Solution 2.0: Use this before cookie apocalypse
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NOVEMBER 15, 2022
Since we move closer to a cookieless future, ever wondered what’s the best solution to target users independent of third-party data? Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. UID2 tokens are stored as first-party cookies on the user’s browser.
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