Smart-Hub
APRIL 1, 2024
In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! What Are First-Party Cookies? The order is completed faster. Social sharing.
Monetize More
NOVEMBER 15, 2022
Once you switch to UID2, you’ll see an increase in conversions and an overall 20-30% reduction in average cost per acquisition (CPA). This ID is then encrypted and transformed into a token before going to ad exchanges, SSPs, DSPs, etc before the ad display. Unified ID 2.0 features and benefits. Affordable alternative.
Digiday
JUNE 8, 2022
Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.
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