Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
Digiday
JANUARY 22, 2023
Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.
Let's personalize your content