Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Automatad Inc.

NOVEMBER 23, 2023

Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. Seamlessly transition from AdSense to AdX and optimize your long-term revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52