Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. Most ABM tool vendors provide machine learning and the granularity to enable more than one level of account targeting.

Machine Learning 128

Machine Learning Marketing CPC Retargeting 128

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. The challenges of adtech.

First-Party Cookies 124

First-Party Cookies Cookies Impressions Ad Exchange 124

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. It also discounts any other interactions the customer may have had before or between the ad click and the final sale. This is where martech tools can help. Click here to download! Click here to download!

Marketing 107

Marketing Machine Learning Conversion Cookies 107