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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. What Lies Ahead for Ad Tech?

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

AUGUST 3, 2023

1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. This type of ad fraud costs businesses $120 billion annually.

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