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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

APRIL 1, 2024

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

AUGUST 3, 2023

1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. This type of ad fraud costs businesses $120 billion annually.

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