InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. CPA often stands for cost per action or cost per acquisition.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

JULY 21, 2021

Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Location, language and ad scheduling.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

JULY 16, 2021

Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. Related Content: * How to Create an Attention-Grabbing Instagram Stories Ad * 9 Tools for Creating Effective Facebook Video Ads that Convert * 9 Tips for Creating Instagram Video Ads that Actually Generate Sales.

CPM 133

CPM Conversion Audience CPC 133