Ad Click Ad network CPA Retargeting 
InMobi
JANUARY 22, 2019
How do mobile ad networks and exchanges determine in-app advertising rates? The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it. This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically.
Single Grain
JULY 16, 2021
Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. After you’ve created your ads, click the “Submit” button to finish. Related Content: TikTok Marketing: How to Get Started with Ads on This Platform. 5 TikTok Ads Best Practices for E-commerce.
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