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Ad Exchange: What Is It and How Does It Work?

MNTN

In other words, it acts as a marketplace that sits in between publishers looking to sell their inventory and advertisers looking to buy it. Ad networks traditionally played the role of a middleman by purchasing unsold inventory from publishers in bulk and packaging it for sale to advertisers, often adding a markup in the process.

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Top 12 Google AdSense alternatives for 2023

Monetize More

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?