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Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 109
First-Party Cookies Cookies Impressions Ad Exchange 109
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RPM vs CPM

Monetize More

FEBRUARY 24, 2023

CPM ads differ from CPC ads. Every time a CPM ad gets served on a publisher’s website, the publisher earns ad revenue from it. With CPC ads, every time an ad is served on the publisher’s website and a user clicks on it; the publisher earns ad revenue. Impression RPM 2.

CPM 52
CPM Fill rate Impressions CPC 52
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