Ad Audience Audience CPA Video Ads 
Basis
NOVEMBER 15, 2023
Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Sophisticated PPC strategies use a combination of ad types and platforms to target their audience. Then, use this information to decide which platforms and ad types you should invest in.
Martech
AUGUST 25, 2022
Sure, ads were important too. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results. On the other hand, though, a mediocre ad shown to the right audience at the right price could still do quite well. So the advice we have here is not to overthink video ads.
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