Ad Audience Advertising CPA Video Ads 
Martech
AUGUST 25, 2022
Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.
Basis
NOVEMBER 15, 2023
Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. However, if you’re optimizing to a ROAS or CPA goal, CPC isn’t important! Where do you start?
Expert insights. Personalized for you.
100 
Let's personalize your content