Martech Series

JUNE 14, 2022

Lexicon has created an addressable infrastructure that allows demand partners and publishers to continue to transact programmatically without cookies. Since its launch, publisher adoption has grown over 100% and over 10 demand-side platforms have since integrated to target cookieless supply.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

InMobi

JULY 2, 2020

It’s a fast-growing segment of our business and demand-side platforms (DSPs) are spending well on this supply. These improvements were the result of insights developed over extensive A/B testing experiments and optimizations. Performance DSPs especially have been among the biggest spenders on this supply.

Header Bidding 52

Header Bidding Demand Side Platform A/B Testing Fill rate 52

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. Besides quality demand, DigitalTurbine also offers in-detail data analytics to help with strategy optimization.

Ad network 40

Ad network Video Ads Header Bidding CPM 40