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The Best Tips for Facebook Ads Optimization

AdvertiseMint

Neglecting A/B Testing. Also, in social media, brevity is key. Use A/B Testing. Keep your A/B Testing simple by focusing on one variable at a time. Before launching your A/B test, create clear ideas. If you’re focused on clicks, use the cost-per-click (CPC) bid strategy.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. It’s highly targeted marketing powered by recent first-party data on known audiences.