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Multichannel attribution: Understanding the metrics behind successful campaigns

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Cost per acquisition (CPA). A/B testing. Consistently perform split tests on different channels, creatives, and campaigns. Measure how minor tweaks impact your KPIs, including CLV, CPA, and conversion rates. Get MarTech! Conversion rate. Don’t hesitate to abandon channels that turn out unfruitful.

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42 Digital Marketing Trends You Can’t Ignore in 2020

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SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions. With this strategy and the right tools, even a small budget can deliver a great ROI.

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