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Intro to Incrementality Series: Part II

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example.

Control Group 98
Control Group Impressions A/B Testing Ad Space 98
article thumbnail

Intro to Incrementality Series: Part II

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example.

Control Group 52
Control Group Impressions A/B Testing Ad Space 52
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