Remove A/B Testing Remove Clickbait Remove Rich Media Remove Viewability
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Viewability refers to the impressions delivered successfully (a user saw an ad). Measuring the number of interactions, CTR is a more practical indicator than impressions and viewability.

ROI 64