A/B Testing Brand Awareness CPC CPL 
Agility Ads
MAY 26, 2022
Continual Refinement – With mobile advertising, it’s easy to perform A/B testing to test various ad creatives, targeting options, graphics, and CTAs. Advertisements can help drive growth and improve brand awareness, but how do you know they’re actually doing that?
Single Grain
APRIL 24, 2023
However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. To save money, we spread the CPC budget across multiple campaigns. First, they targeted countries whose traffic had no value.
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