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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. B2C marketers are often A/B testing different strategies to optimize campaigns. Dig deeper: What is B2C marketing? Marketers shouldn’t assume they know what works from the start.

A/B Testing 113
A/B Testing Marketing Machine Learning Retail 113
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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

JUNE 5, 2023

Some brands will use this format creatively when focused on pushing a single product or service by highlighting it in different angles, environments, poses, or demonstrated uses, providing the best image or video to connect with each potential consumer without the need for A/B testing or narrowing their focus.

Advertising 89
Advertising A/B Testing Geo targeting Audience 89
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