illumin

JUNE 15, 2025

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 122

Marketing Manufacturing Communications Healthcare 122

Ad Monsters

MAY 2, 2023

Both Meta and Google have plans to use the tech in their ads business to pump up their ads businesses. What if an ad tech company could figure out a way to enhance their offerings with generative AI to provide publishers with incremental revenue? The existing ad tech industry wasn’t built for that.

A/B Testing 97

A/B Testing Conversion Ad Tech SEO 97