Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52