Single Grain

JUNE 8, 2023

With the help of clear naming conventions and consistent settings, you’ll be able to compartmentalize campaigns and ad set data easily in any report. ✅ Ad Set Organization Review how ad sets are grouped within campaigns. ✅ Ad Grouping Analyze how ads are grouped within ad sets.

Retargeting 52

Retargeting A/B Testing Conversion Rate Conversion 52

Single Grain

OCTOBER 3, 2019

Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Try these tips to help keep costs down while still getting qualified leads and engagements from your target audience. Update or Cut Ads that Aren’t Performing.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

AUGUST 19, 2019

The relevance score is a useful tool for Facebook to sift through their advertisers and display ads that connect with their users. The ads that get shown are the ones that have a combination of the highest bid and the most relevant ad. Are people clicking on the ad? Do they scroll past the ad without viewing it?

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. What Is Post-Click Automation?

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

NOVEMBER 17, 2020

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98