Single Grain

JUNE 8, 2023

Ad Account Access Verify the access levels granted to different team members or agencies. 2) Ad Targeting Periodically revisiting your ad targeting settings is foundational in any audit. This is a particularly powerful technique once there is some data in the ad account for you to compare with your results.

Retargeting 52

Retargeting A/B Testing Conversion Rate Conversion 52

Single Grain

AUGUST 19, 2019

Tips for Improving Your Facebook Ads Relevance Score. A higher Facebook ad relevance score provides several benefits: Receive more impressions and reach a wider audience. Run A/B tests with a wider audience. Improve campaigns by using relevance score to find target audiences. 2) Target Deeper.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

NOVEMBER 17, 2020

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98