Remove 2030 Remove CPM Remove Impressions Remove Video Ads
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The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts. The Week For Agencies.

Ad Tech 98
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10 PPC Trends You Can’t Ignore in 2020

Single Grain

trillion by 2030. When it comes to PPC, AI will allow marketers to create more effective ad campaigns and is particularly useful to: Predict the CTR of future ads. Calculate the impact of ads on quality scores. Trend #3: Video Ads and PPC. In 2019, 78% of people watched videos online every week.