2028 Audience Demand Side Platform 
VideoWeek
AUGUST 1, 2025
through our commitment to bringing culture-defining stories, characters and entertainment to audiences around the world,” Zaslav said in a statement. “We will continue to deepen our integrations with all major DSPs (demand-side platforms) to drive ad demand,” the company said in a statement. billion.
VideoWeek
FEBRUARY 7, 2025
StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. Read more on VideoWeek.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VideoWeek
JUNE 13, 2025
The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. Netflix Commits €1 Billion to Spanish Production Netflix is to invest over €1 billion in Spanish production between 2025 and 2028, CEO Ted Sarandos announced on Tuesday.
Monetize More
MARCH 2, 2023
RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles. If the impression is found to match the advertiser’s target audience, a bid is placed via the DSP, and if won, the ad gets delivered to the publisher’s website.
AdvertiseMint
OCTOBER 30, 2023
Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. billion by 2028. 56% of advertisers use a self-serve demand side platform.
VideoWeek
MAY 26, 2023
In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. It’s impossible to predict how audiences will respond but this could be an alternative. Read more on VideoWeek.
VideoWeek
MAY 31, 2024
AI chatbots can scour publishers’ properties to inform their answers, thereby siphoning off audiences from those same publishers. billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 The rapid growth of generative AI tools poses a serious threat to publishers.
Expert insights. Personalized for you.
Let's personalize your content