2028 Ad Targeting Audience 
Advendio
JULY 31, 2025
retail media ad spend is expected to exceed $54 billion in 2024, growing to over $62 billion in 2025. Growth is steady: Retail Media ad spending will have a compound annual growth rate (CAGR) of 17 %+ between 2024 and 2028. Yet, each RMN uses different data standards, reporting formats, and audience segmentation methods.
VideoWeek
JUNE 2, 2025
Addressability is key for powering accurate targeting, measurement, and attribution, which are all necessary to help marketers confidently invest in CTV. Total CTV ad spend is growing rapidly, and is projected by eMarketer to pass $3.73 billion in 2028. As the guide explains, fragmentation isn’t the only issue.
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VideoWeek
FEBRUARY 7, 2025
Jason Fairchild, Co-Founder and CEO of tvScientific, said the funding would be critical to the companys aim for a tenfold increase in the value of the CTV ad market. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. Read more on VideoWeek. percent YoY.
VideoWeek
OCTOBER 10, 2024
Tesco is also spinning up a new insights portal within its offering for ad targeting and personalisation, which will include expanded audience segments delivered through dunnhumby’s (the tech company which powers Tesco Media and Insights Platform) Sphere platform.
Monetize More
MARCH 2, 2023
However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.
Smart-Hub
APRIL 29, 2024
Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. Therefore, keeping an eye on trends is becoming even more important.
VideoWeek
JULY 29, 2022
BARB data shows the Rupert Murdoch-owned channel reaches three percent of the UK TV viewing population per month for an average visit length of eight seconds – “less than a quarter of the average 35 seconds audiences spent watching GB News,” according to Press Gazette. There was a tremendous amount of waste due to lack of targeting.”.
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