Automatad Inc.

APRIL 25, 2024

In this blog, you’ll learn the best practices to improve video ad performance and how to make the most out of them. Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. This ad format is mostly preferred for its narrative characteristics.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Martech Series

OCTOBER 31, 2022

Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. This helps publishers increase auction density across display ad inventory, resulting in a stronger and healthier display marketplace.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98