Mastering CTV Advertising: A Guide to Reaching Modern Viewers for Advertisers
Brid.tv
APRIL 23, 2025
CTV advertising, then, means delivering video ads through these connected devices , and this advertising method has been steadily gaining momentum. By 2027, it’s predicted that 121 million U.S. How to overcome it: Use unified CTV buying platforms and demand-side platforms (DSPs) that offer cross-platform compatibility.
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