2026 Data Management Platform Demand Side Platform Display Advertising 
Single Grain
JULY 17, 2023
You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. As users browse various websites or apps, it will collect and analyze data in real time. The winning ad is instantly delivered to the user as a tailored display or video ad.
Single Grain
JULY 18, 2023
These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Why is this important for business owners and entrepreneurs to understand?
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