The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued
VideoWeek
OCTOBER 7, 2022
Karen Eccles, MD of digital, partnerships and innovation at Telegraph Media Group, said using “one ad on the page that is well-targeted using first-party data… is worth to an advertiser five times more than being one of five ads that are competing with each other on the page and creating a bad user experience.”
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