Remove 2025 Remove Ad Inventory Remove Ad Targeting Remove Video Ads
article thumbnail

2023 CTV Landscape: Insights for Publishers

Monetize More

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

article thumbnail

Meta advertising: what you need to know

illumin

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Projected rate of change of Threads users in the U.S.