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The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth

VideoWeek

IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem. The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020. percent of total US digital ad spend.

Ad Tech 59
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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. These appear at the top and bottom of the SERPs with organic listings (like Google Ads). Display ads.