2022 Data Management Platform First-Party Cookies GDPR 
Martech
MARCH 15, 2022
For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. In 2019, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) started blocking third-party cookies by default.
Adtelligent
JULY 1, 2020
Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022. And, first-party cookies remain the fundamental assets.
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