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2022 Digital Advertising Predictions

Digital Remedy

CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad spending has far exceeded predictions and will continue to grow next year (and years after). CTV ad spend will reach $19.1b from 2021. 1 Ad spending rebounded in a very strong way in 2021, and marketing budgets have returned to normal.

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The Convergence of Linear and Digital TV Advertising

Digital Remedy

marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts. Sources: eMarketer, TV Ad Measurement 2021 Report.

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The Convergence of Linear and Digital TV Advertising

Digital Remedy

marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts. Sources: eMarketer, TV Ad Measurement 2021 Report.

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Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

RevX

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel. The best part about it?