2020 Ad Exchange Data Management Platform GDPR 
Smart-Hub
DECEMBER 22, 2023
These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Click here to download!
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Clearcode
OCTOBER 21, 2024
By aggregating data from various websites, advertisers build user profiles in a data platform, such as a data management platform (DMP) or customer data platforms (CDPs), to target users with ads tailored to their preferences. The common denominator is to protect user data.
Adtelligent
OCTOBER 6, 2021
billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2 Wide reach.
InMobi
FEBRUARY 2, 2021
” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences. What are SSPs and Ad Exchanges? DMPs are therefore an important link between advertisers and DSPs.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
Clearcode
APRIL 26, 2022
There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. In 2016, the European Union adopted its General Data Protection regulation. The EU’s GDPR is often seen as the catalyst for the introduction of other.
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