Why Your Start-up Business Needs a T-shaped Marketer
Single Grain
DECEMBER 8, 2020
You need to make a direct impact on revenue, not just brand awareness. A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. You need to look for a person wearing many hats.
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