Martech Series

DECEMBER 28, 2022

That said, native ads are not suitable for all types of products and services. If you want to use native ads for your business, native advertising platforms can help. Marketing Technology News: Data Privacy Implications for Online Advertisers. A native ad platform,Taboola can help you with this. StackAdapt.

Native Advertising 135

Native Advertising Marketing Banner Audience 135

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. Pop Ad Networks Pop ads may generate mixed feelings among consumers, but this ad format has been a staple of affiliate format since the ‘90s.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

Single Grain

AUGUST 3, 2021

There was a 330% growth in programmatic OTT/CTV advertising (i.e. streaming TV ads) in 2019, which has continued to grow sharply. Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” Advantages of Hulu Advertising Platform.

Advertising 59

Advertising Video Ads Audience Impressions 59

VideoWeek

OCTOBER 14, 2022

The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. “To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi),” said Peters.

Ad Tech 52

Ad Tech Agency Fashion Retail 52

VideoWeek

APRIL 11, 2025

The publisher has signed up e.l.f. Yahoo has been reducing its ad tech business since its acquisition by Apollo Global in 2021, and shuttered its sell-side platform in 2023, weeks after the company signed a long-term partnership with Taboola to provide native advertising across Yahoos digital properties. Club, and Deadspin.

GDPR 52

GDPR Food Ad Tech Agency 52