2019 Cookies Data Management Platform 
Clearcode
OCTOBER 21, 2024
Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.
Martech Series
JUNE 16, 2022
RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies. The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
OCTOBER 21, 2024
When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. Google’s key announcements illustrate the complexities of the project: August 22, 2019 : Google announced the Privacy Sandbox initiative.
Paleo AdTech
FEBRUARY 7, 2023
Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The latter was acquired by Cisco in 2019.
Paleo AdTech
DECEMBER 10, 2023
Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The latter was acquired by Cisco in 2019.
Single Grain
JULY 25, 2019
How Are CDPs Different from Other Data Management Products? Full disclosure: There’s a bit of overlap between customer data platforms (CDPs) and products like customer relationship management (CRM) software and data management platforms (DMPs). CDP vs CRM. CDP vs DMP. Dive Deeper: .
Automatad Inc.
MARCH 31, 2022
Google introduces ESP for encrypted first-party data sharing to GAM. The post-cookie world may prioritize buying inventories from fewer publishers. The shift towards a privacy-focused digital world is much bigger than just phasing out third-party cookies. Last Week’s Highlights. UCPA: Utah’s new ‘publisher friendly’ privacy law.
Expert insights. Personalized for you.
52 
Let's personalize your content